FUJIFILM has just launched, the GFX100RF, the first camera in the GFX series to feature a built-in lens, while also being the lightest body yet, weighing just 735g. Designed for exceptional performance, it seamlessly blends innovation with Fujifilm’s signature craftsmanship. One of its standout features is the new aspect ratio dial, delivering an analogue-inspired experience that allows users to fine-tune their framing with ease. The GFX100RF also offers carefully curated shooting formats, which allow photographers to bring their creative vision to life with precision. RRP $9,999 from leading camera retailers.